Cedevita podcast - “Reci tako kako je”

Cedevita’s podcast “Reci tako kako je” marked a fresh, authentic approach to brand communication through relaxed and relatable conversations. Each episode explored everyday topics and small life changes, reflecting the brand’s core message of positivity and perspective. With a warm tone, consistent branding, and honest guest insights, the podcast felt genuine and engaging. Diverse guests—from influencers to experts—ensured broad audience appeal and emotional relevance. Distributed via recitakokakoje.com and social media, it was supported by targeted digital campaigns and influencer content. The format allowed Cedevita to build deeper connections with younger audiences beyond traditional advertising. “Reci tako kako koje” became more than content—it became a conversation people wanted to be part of.