HT Football Fun Zone: Where Fans Played the Game Before the Game

This summer, football fans across Croatia didn’t just watch the action — they became part of it. Together with HT, Hanger Media rolled out the HT Football Fun Zone, an interactive brand experience designed to bring the thrill of the pitch to supporters in Split, Zagreb, Osijek, and Rijeka.

At the heart of the activation was Tika Taka Toe — our digital twist on tic-tac-toe, inspired by the fast, fluid rhythm of tiki-taka football. Fans stepped onto the arena floor to play with their feet, turning quick moves and sharp reactions into a competitive, high-energy game. To turn up the excitement, every match came with the chance to win Samsung rewards.

The setup was more than just a game zone. We engineered a fully modular arena structure, tailored for each city and match — from national team showdowns to heated local rivalries. Dynamic branding, lighting, and spatial design made each stop unique, while still delivering the unmistakable HT experience.

The HT Football Fun Zone proved that fan engagement can be as memorable as the match itself — fueling anticipation, sparking joy, and creating moments fans will carry long after the final whistle.