Cedevitaskop - Traveling with CE world

To mark the 10th anniversary of the “Osvoji fiću u kafiću” campaign, Hanger Media launched Cedevitaskop – an interactive activation blending physical experience and the CE world. The campaign toured 6 Croatian cities, with a colorful kaleidoscope-inspired installation that brought Cedevita's energy to life. The kaleidoscope served as a symbol of the brand – injecting positivity, color, and new perspectives into everyday life. The experience combined brand storytelling, prize giveaways, and on-site registration, boosting consumer engagement and sign-ups on the CE platform. A 360° communication plan supported the campaign, including influencer content, and teaser promotions. Visitors were guided through the activation, took photos in the branded photo booth, and received personalized giveaways such as mini kaleidoscopes, CE-branded keychains, Cedevita cooling fans and Cedevita itself. Cedevitaskop demonstrated how creative concept, immersive design, and strategic outreach can drive emotional brand connection.