HT Football fun zone - Tika Taka Toe

For football fans across Croatia, we brought the game closer — literally. In collaboration with HT, we created the HT Football Fun Zone featuring our signature interactive experience: Tika Taka Toe.Inspired by the pace and rhythm of tiki-taka football, we reimagined the classic game of tic-tac-toe as a digital-sport activation, where visitors stepped onto the pitch and used movement to control the game. Quick feet, sharp thinking, and a competitive spirit turned every match into a moment of fun — with Samsung rewards to boost the excitement. We designed the arena structure from the ground up — a modular, high-visibility setup that adapted to every city and match, whether it was a Croatian national team fixture or a heated club rivalry in Split, Zagreb, Osijek, or Rijeka. The branding, lighting, and layout flexed with each location, making every stop feel local yet unmistakably HT.This experience wasn’t just about play — it was about building energy before kickoff, creating unforgettable brand moments, and connecting with fans where they’re most passionate.