The IKEA Vintersaga "Gingerbread" House at Zagreb Advent

How do you promote the taste of Christmas? You build a house out of it.For this year’s Zagreb Advent, we partnered with IKEA Croatia to create a unique brand activation centered around their Vintersaga product line. The goal was to move beyond traditional retail display and create an immersive, interactive landmark within the city.The ConceptWe constructed a fully accessible "gingerbread" house structure. The design mimics the classic holiday treat but on a human scale, inviting interaction rather than passive observation.