Client
Croatia osiguranje
Year
2024
Nagrade

Srebrna Ideja X Award

Croatia 2074: A Glimpse into the Future

If you ask us what Croatia will look like in 50 years — we don’t have the answer. But we had the privilege of working alongside people who explore that very question every day.In collaboration with Bruketa&Žinić&Grey and Millenium promocija, we helped bring to life an ambitious public installation in the heart of Zagreb — an immersive structure that transformed over 2 tons of construction material into a thought-provoking spatial experience.This urban installation didn’t just visually engage — it invited the public to step into a vision of the future, sparking curiosity and dialogue among thousands of passersby. Through striking design, interactive storytelling, and powerful symbolism, the project became a temporary landmark of forward-thinking optimism.The result? A project that not only resonated with the public but also with industry professionals — earning a Silver Ideja X Award in recognition of its creative and experiential impact.

Croatia 2074: street view of the curved LED pavilion showing Croatia osiguranje visuals as a pedestrian walks past
Croatia 2074: the branded round pavilion in a landscaped city square with flower beds and historic Zagreb facades
Croatia 2074: dusk aerial of central Zagreb, the lit round pavilion by a tram line and the Croatian National Theatre beyond
Croatia 2074: drone view of the round pavilion wrapped in LED screens reading Hrvatska 2074 as a blue tram passes
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