How to display sanitaryware without the booth looking like a sanitaryware exhibition?

For TECE at the InDizajn fair, we started with a simple idea: to create a space that feels like a bathroom you actually want to step into. Wellness was the starting point. We kept the surfaces neutral, using matte materials with a microcement effect, while arches with warm indirect lighting give rhythm to the space. Each arch serves as a niche for a single function—toilet, washbasin, or shower—so the product range reads as a sequence of spaces rather than a catalog. Flush plates and hydrobox samples were displayed as small exhibits that are easy to compare. The booth is open to the aisles and easy to navigate, while the storage area is hidden within the volume behind the front arches.