Client
Legrand Hrvatska
Year
2025

Legrand - Light now event

To celebrate the launch of Bticino’s new Light Now line, an exclusive event was held at the Museum of Contemporary Art in Zagreb. The evening blended contemporary design with a refined cultural setting, perfectly echoing the spirit of Light Now – where design meets innovation.

Beyond product presentation, the event was designed as an experiential narrative. Attendees explored the versatility of the Light Now range, engaged with interactive elements, and connected with the brand in an inspiring environment. By merging architecture, art, and illumination, the launch positioned Light Now not just as a product line, but as a statement of modern living.

Bticino Light Now event: a group of guests poses in front of a Bticino and Light Now branded press wall
Light Now launch at the Museum of Contemporary Art: four lit display totems presenting Bticino switches and finishes
Legrand Light Now event: a Legrand #ImprovingLives totem at the museum entrance as a guest walks inside
Bticino Light Now evening: guests mingle at black cocktail tables under an orange wave light installation and LED wall
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