Lemonish - Launching Bubbles across the Region

Hanger Media played a key role in launching Lemonish, a vibrant new brand from Atlantic, by crafting a multi-layered campaign that spanned Croatia and Slovenia. We kicked off the rollout with two dynamic internal events at Atlantic’s headquarters—one in Croatia and one in Slovenia—designed to energize teams and align internal stakeholders with the brand’s fresh, youthful identity.

To drive public awareness, we organized standout PR events in each market, choosing memorable venues that reflected Lemonish’s playful spirit—Riverside Garden in Croatia and Švicerija in Slovenia. These events brought together media, influencers, and brand partners for immersive brand experiences. In tandem, we designed custom in-store desks to boost visibility at the point of sale and curated eye-catching PR packages that were delivered to key influencers, helping Lemonish generate buzz and excitement across social platforms. From strategy to execution, Hanger Media ensured Lemonish made a strong and stylish debut in both countries.