Client
Hrvatski Telekom
Year
2024

Snow globe by Hrvatski Telekom - The hit of Advent 2024

Even without snowfall, one installation managed to turn an entire square white — the HT Snow Globe, a standout moment of Advent Zagreb 2024 and a true crowd favorite.As part of HT’s ATL holiday campaign, we brought their warm, emotional message to life through a striking, immersive installation that became a centerpiece of the season. The massive snow globe invited visitors to step inside a dreamy winter scene, creating a sense of wonder, nostalgia, and joy — all while capturing picture-perfect moments for thousands of passersby. The snow globe wasn’t just a visual highlight; it was a physical extension of HT’s brand values during the holidays — connection, emotion, and warmth. Through careful coordination of spatial design, lighting, and on-site experience, we transformed a simple concept into a memorable public encounter that resonated across generations.

Giant HT snow globe on the main square at Advent Zagreb by night, surrounded by crowds, lights and Christmas trees
Visitor inside the HT snow globe as artificial snow swirls around a frosted tree and a pink candy cane pole
Hostess in a red Santa costume beside signposts inviting visitors to step into the globe and win Samsung prizes
Visitor in a fluffy jacket poses inside the transparent globe beside a snowy tree, candy cane pole and gift box
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